Objecto: Peça de Guerrilha para novo produto Nobre
Objectivo: Marcar o momento de consumo do novo produto de uma forma indelével
English friendly: This guerrilla stunt for a snack uses the headline "Here hunger was killed" a weird portuguese expression that means something like "to stave off hunger"
Mostrar mensagens com a etiqueta Guerrilha. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Guerrilha. Mostrar todas as mensagens
Presidente Honesto
Objecto: Campanha Presidencial
Objectivo: Criar um candidato presidencial, do casting à festa de derrota, com uma característica única em Portugal, honestidade.
English friendly: In Portuguese politics it is very original (and rare) to be honest, that's why, back in 2006, we created an ironic fake presidential candidate called Presidente Honesto, his symbol was a moustache evoking the honest and hairy men from the first republic. The moustache somehow appeared in other candidates faces and despite the police investigation we preferred to explain our ideas in nine o'clock news.
O propósito desta campanha honesta é dar bigode aos outros concorrentes enquanto rimos nas suas barbas.
- excerto de "A importância de ter Bigode" aqui.
Objectivo: Criar um candidato presidencial, do casting à festa de derrota, com uma característica única em Portugal, honestidade.
English friendly: In Portuguese politics it is very original (and rare) to be honest, that's why, back in 2006, we created an ironic fake presidential candidate called Presidente Honesto, his symbol was a moustache evoking the honest and hairy men from the first republic. The moustache somehow appeared in other candidates faces and despite the police investigation we preferred to explain our ideas in nine o'clock news.
O propósito desta campanha honesta é dar bigode aos outros concorrentes enquanto rimos nas suas barbas.
- excerto de "A importância de ter Bigode" aqui.
Ser Benfiquista
Objecto: Campanha de lançamento de Canal Benfica + Meo
Objectivo: Através de vidros vermelhos nas paragens de autocarros o público desvenda a mensagem aparentemente provocatória e anacrónica dos mupis.
English friendly: Red is Benfica's soccer team color and an eagle it's their symbol. On the other hand, Sporting, their main rival is represented by a lion. The campaign had to be seen trough red glasses to unveil the complete headline. Part 1 -Being from Benfica... Part 2 - ...it's seing only red. The product was the new Benfica TV channel in the meo box.
"É só ver vermelho à frente."
Objectivo: Através de vidros vermelhos nas paragens de autocarros o público desvenda a mensagem aparentemente provocatória e anacrónica dos mupis.
English friendly: Red is Benfica's soccer team color and an eagle it's their symbol. On the other hand, Sporting, their main rival is represented by a lion. The campaign had to be seen trough red glasses to unveil the complete headline. Part 1 -Being from Benfica... Part 2 - ...it's seing only red. The product was the new Benfica TV channel in the meo box.
"É só ver vermelho à frente."
Monopoly
Objecto: Carimbo de Guerrilha
Objectivo: Desconstruir o valor do papel-moeda
English friendly: How much does a specific bank note is worth? Maybe a symbol will help to meditate about that. Several of these notes were spread throughout the world. Stock markets instability cannot directly be linked to this guerrilla stamp.
Objectivo: Desconstruir o valor do papel-moeda
English friendly: How much does a specific bank note is worth? Maybe a symbol will help to meditate about that. Several of these notes were spread throughout the world. Stock markets instability cannot directly be linked to this guerrilla stamp.
Subscrever:
Mensagens (Atom)