Ser Benfiquista

Objecto: Campanha de lançamento de Canal Benfica + Meo
Objectivo: Através de vidros vermelhos nas paragens de autocarros o público desvenda a mensagem aparentemente provocatória e anacrónica dos mupis.

English friendly: Red is Benfica's soccer team color and an eagle it's their symbol. On the other hand, Sporting, their main rival is represented by a lion. The campaign had to be seen trough red glasses to unveil the complete headline. Part 1 -Being from Benfica... Part 2 -'s seing only red. The product was the new Benfica TV channel in the meo box.

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"É só ver vermelho à frente."